How to keep your festival relevant

How can tomorrow's festivals ensure that they continue to play an important role in popular culture and in the lives of millions of young people? How to organize the program: can artificial intelligence do better, or does it need a human touch? What about offerings outside music? How do we know what our audience wants? On stage and in front of it. And are festivals still the place to be for young people? Do they want to work in this crazy world? We talk to four experts from all over Europe.